Pricing for Bradford...FA Cup

[BHmfc]

After speaking to several season ticket holders before, during and after the Port Vale game, it looks like the club has shot itself in the foot. Most of the people I spoke to said they will not be buying tickets to the game, simply because of the cost. If the club had reduced the prices, I believe the attendance would have been a lot higher, not only amongst home fans but away fans as well. I would have preferred seeing 5000 fans at reduced ticket prices, than 3000 fans at full prices.

[Billy bodger]

So what price would you have paid?
£10 cheaper, that sort of discounted rate?

I don’t think Morecambe is cashing in at all I have always thought Morecambe’s pricing of ticket’s quite reasonable, but I suppose each to their own.

There are plenty of teams charging more than Morecambe FC especially season ticket prices.

[Wild Bill]

Its a tricky one for the club. Bradford always travel in good numbers, so likely to sell out regardless. Our home support has held up well this season too. A decent discount would bring in the numbers but would need promoting, extra staff, security etc. On a business case it probably makes sense to keep full prices. With it being near to Christmas, some may decide to give it a miss.

There's a risk though that our home advantage could be lost if there's as many Bradford fans in the ground as Morecambe. We really need to win this to keep the extra cash coming in.

[Redalert1970]

Bradford fans moaning about the pricing as well so don't think they will sell out

If we get 3500 that would be very good

[Billy bodger]

I guess it’s just me that thinks the pricing is ok, then.

[redrobo]

I guess it’s just me that thinks the pricing is ok, then.

I'm with you.....I think the pricing is correct.

We complain about the lack of money to pay for players both old and new but we NEED AS MUCH revenue coming into our club as we can. I bet other clubs in our financial position wouldn't reduce prices.

If fans choose not to pay and decide not to attend then that is their prerogative but I choose to pay and support my team.

As for complaints from the Bratford lot......tough.....I still suspect that they will sell a good number.

I do think however asking some to pay an extra £10 to gain access to the Wright and Lord Suite for a pre match drink is a wee bit excessive. Maybe a fiver..... However I suspect it is an attempt to keep the number of 'drinkers' to a manageable number due to the limited space in the bar area.

[Redalert1970]

The prices are agreed between both clubs if I'm not mistaken

Football is no longer for the working man like it used to be.. I can't afford to go to games like I did in the past due to cost of living etc

[Wild Bill]

One think that pushes up the price of tickets is security. It must cost a fortune, particularly when there's a big away following

[KenH]

I do think however asking some to pay an extra £10 to gain access to the Wright and Lord Suite for a pre match drink is a wee bit excessive. Maybe a fiver..... However I suspect it is an attempt to keep the number of 'drinkers' to a manageable number due to the limited space in the bar area.

It's seldom "too busy". The usual busy bit is the queue for hot drinks. Neither bar ever looks particularly busy, just a bit of a queue at the start of half time, but usually no one waiting for drinks towards the end of half time, nor before the match.

They'd sell a lot more "booze" if they made it more accessible, i.e. cheaper to gain access. They'd also sell more hot drinks if they had a second hot drinks station at the other end of the suite.

I think they made a big mistake in the ticket re-pricing model after covid when we went into L1. Up to then, seats in the C block were more expensive (central/better view) and including access to the suite.

After then, unfathomably, the "better" C block seats are now the same prices as D and E block which doesn't make sense, and you have to pay more for suite access. All that's caused is loads of people moving to C block for a better view on the same price and far fewer people using the suite!

[BHmfc]

We all know that Morecambe are one of the cheapest clubs in the football league to watch football, the point I was trying to make is that if you reduce prices there will be a larger attendance, which equates to more people buying food, drinks, programmes and hopefully visiting the club shop (it also creates a better atmosphere). To make things easier for myself, if we had 3000 attending at £25, gate receipts would be £75 000. If we had 5000 attending at £20 the gate receipts would be £100 000. I said I was keeping things easy so of course no children or concessions prices, I've just kept it at a simple £25 or £20. Also, when you get time go onto the official website and look how many tickets have been purchased so far in Blocks D and E, also take a look at how seats are still reserved for season ticket holders. Not many seats have been sold and there are still loads of reserved seats that have not been purchased by the season ticket holders. Bradford will not sell there full allocation, maybe a similar number who came to Tuesday night league game.

[KenH]

We all know that Morecambe are one of the cheapest clubs in the football league to watch football, the point I was trying to make is that if you reduce prices there will be a larger attendance, which equates to more people buying food, drinks, programmes and hopefully visiting the club shop (it also creates a better atmosphere). To make things easier for myself, if we had 3000 attending at £25, gate receipts would be £75 000. If we had 5000 attending at £20 the gate receipts would be £100 000. I said I was keeping things easy so of course no children or concessions prices, I've just kept it at a simple £25 or £20. Also, when you get time go onto the official website and look how many tickets have been purchased so far in Blocks D and E, also take a look at how seats are still reserved for season ticket holders. Not many seats have been sold and there are still loads of reserved seats that have not been purchased by the season ticket holders. Bradford will not sell there full allocation, maybe a similar number who came to Tuesday night league game.

I agree. I hope the club have actually properly modelled attendances against pricing and that the statistics confirm that our pricing is "optimal" compared with other options. I suspect not. I think the club maybe falling into the "council car park" mentality where they see a fall in car park revenue, so increase the charges, and then next year they see another fall (due to the higher charges meaning fewer people park) and raising charges again, so get themselves into an ever decreasing circle. Like I say, I hope the club have crunched the numbers properly and modelled it all, after all, they'll have price and attendance figures for all kinds of scenario over the past decade or so, so should be able to pin point the "sweet spot" of maximising revenue - i.e. in economics terms a supply and demand graph, adjusted to reflect price elasticity.

[redrobo]

Seems like an age since the club increased their prices for Season Tickets......

[marky No.1]

After then, unfathomably, the "better" C block seats are now the same prices as D and E block which doesn't make sense, and you have to pay more for suite access. All that's caused is loads of people moving to C block for a better view on the same price and far fewer people using the suite!

I bought my C prem ticket surprised that all seating was £25. When I received my e ticket it said £35.
Mentioned it to those around me and they had indeed paid £25.
Having questioned it they hadn't taken into account I was a S/T holder so the £10 was for access to the bar. Wasn't too happy paying £15 for a pint.
They had simply pressed the wrong button so it's sorted now