o/t Facebook ads

[Castaway]

Having worked in the online advertising space I've really intrigued by the facebook ads that appear from the sun advertising Morecambe Vs Lincoln tickets. Is anyone else getting targeted with those ads? I doubt this is a coincidence so i'm guessing they either target based on hometown address or the groups you've joined?

Fair play though as the ads are relevant, interesting and will make the facebook tech boffs who invented it very rich.

[Seasider9601]

I've got that one constantly appearing on my page too mate, yes.

Specifically for Lincoln v Morecambe.

[Castaway]

Cheers seasider. Just a little bit of further research and a text from a another shrimp confirm the targeting is based on the groups you sign up (food for thought!).

For the interest of any of the other ecom boffs - Revenue per unique user:

Amazon - $189
eBay - $39
Google - $24
facebook $4

http://www.onlinesocialmedia.net/201101 ... -compared/

I predict facebook will start making ground on google over the next 12 months.
Anyway - for those who havent seen the offer http://apps.facebook.com/sunfootball/

[Philja]

The Scousers have the right idea..


http://dontbuythesun.co.uk/site/

[Castaway]

Fair point chief.

[Gnasher]

Have you ever wondered how a free service can be valued at US$50 Billion? Of course adverts are targeted and they're not trying to hide the fact;

http://www.facebook.com/advertising/?ca ... 0050f118c7

http://www.telegraph.co.uk/technology/f ... tatus.html

[morecambe mick]

I've got that one constantly appearing on my page too mate, yes.

Specifically for Lincoln v Morecambe.

I'm sure when I saw it it said the game against Lincoln was Sat Feb 2nd

[MORECAMBE_RULE]

Having worked in the online advertising space I've really intrigued by the facebook ads that appear from the sun advertising Morecambe Vs Lincoln tickets. Is anyone else getting targeted with those ads? I doubt this is a coincidence so i'm guessing they either target based on hometown address or the groups you've joined?

Fair play though as the ads are relevant, interesting and will make the facebook tech boffs who invented it very rich.

Didnt really invent targeting, just think newspapers, tv advertising, radio advertising