Homophobic Chanting

There was a report out the other day suggesting that homophobia is rife in football. Why so i wonder? Opinions folks??
For many years I have disliked the chant 'Do you take it up the a*$%? (Insert name of opposition player/manager/official)' which seems to get rolled out from the North Stand every game. Tough one to explain the significance of to my 10 year old son.
However this chant sank to a new low the other night at Deepdale with the names of Alan Kelly (Preston legend, recently died) and Sir Tom Finney being inserted. The 5-1 result and this occasional chant during the second half left me rather cross.
Surely we can come up with some better and frankly more positive supportive chants.
For many years I have disliked the chant 'Do you take it up the a*$%? (Insert name of opposition player/manager/official)' which seems to get rolled out from the North Stand every game. Tough one to explain the significance of to my 10 year old son.
However this chant sank to a new low the other night at Deepdale with the names of Alan Kelly (Preston legend, recently died) and Sir Tom Finney being inserted. The 5-1 result and this occasional chant during the second half left me rather cross.
Surely we can come up with some better and frankly more positive supportive chants.