Some ideas (some may already happen...i don't know?)
- Issue a press release mid-week before the match to ITV Local and BBC Local news identifying the match and a bit of background (last time MFC beat X Y-Z at home) in order to try and get a mention on the Friday evening sports roundup.
- Issue a press release the week before to all local papers identifying details of the match as above with some kind of hook included for a story - may be particuarly worthwhile where lower attendance is anticipated.
- Sainsburys now have a bt of an interest in the club - would they support signage (subject to planning permission) outside of the store (its on quite a busy road) or in store.
- Purchase of an advertising trailer (e.g.
http://www.hadnall-trailers.co.uk/assets/Advertising-Trailer.jpg) to be driven round the town and city advertising the next match (or even parked up in various locations).
- Do the club own any vehicles and if so could these not be branded with club logos etc. and a space saved in the window for interchangable match details?
- RSS feeds from the web-site so people can subscribe to these
- Use of facebook to advertise the fixture list sending messages to members on a weekly basis (ok you may be selling to an already captured audience here).
- Posters distributed to shops etc that have signed up to an advertsing scheme e.g. "We're supporting Morecambe against (blank space for interchangable club name), are you?" - obviously this would involve a degree of organisation and the shops may want something in return (perhaps entrance into a draw for free advert in the next programme).
- Ticket sales stand in Lancaster town centre and Morecambe town centre, perhaps with some other promotional gimmick.
- Slightly more extreme and not sure on the economics of it...but move the club shop to Lancaster city centre selling all merchandise etc and kit providing a permanent advertising hoarding.
- Christie the Cat handing out flyers and selling tickets each week.
- Town crier advertising the next matches in the town and city centre.
Just some ideas...some a bit more extreme than other, some may not be possible down to cost.. what are your thoughts?