Dan.Campbell wrote:bill ding wrote:Does anybody really care
Let's hope that somebody does!
A business which doesn't take social media seriously is a business that is destined to fail.
Like it or not, Twitter and Facebook are unrivaled PR tools - Not to mention they are completely free to use. These are advertising resources a club with a small budget like ours should be lapping up, not ignoring.
11k followers on Twitter is pathetic.
Facebook, Twitter and other social networks are filled with hundreds of millions of consumers. Why wouldn’t you take advantage?
Take a look at the other League 2 twitter accounts, they are constantly pushing things like Player subscriptions, soccer schools, match tickets, away travel, replica shirts and pretty much anything that will bring revenue into the club.
Ours is generally used as an information service just linking to articles on the official website, there was absolutely nothing on there pushing ticket sales for the Sheffield United game, my twitter feed is inundated from other clubs with tweets like "don't forget, we're at home this evening, get your tickets now" etc.
I also notice we put our extended 10 minute highlights from games on YouTube for free. We must be the only club that do this, this morning I've seen loads of tweets from other clubs providing a link to a brief highlights (a couple of minutes) and then a message along the lines of "sign up for player to see full extended highlights". Where is the incentive for anyone to sign up for Player when we give away everything for free!
Now I don't want to have a go at the club too much for this as I realise most clubs in our division probably have someone employed full time where at least part of their job is to spend all day spouting propaganda on social media but there are certainly areas we could improve upon.
Posted: Thu Aug 13, 2015 8:03 am
I'm definitely in a state of shock 